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Step 2 in the 7-step approach to market segmentation asks you to identify all the potential customers' needs for the broad product-market you named in Step 1.
Q67: The whole set of beliefs, attitudes, and
Q73: As the owner of a women's clothing
Q76: Forecasts of the probable results of implementing
Q77: Marketers cannot assume that a product that
Q111: Dissonance<br>A) discourages a consumer from considering further
Q131: The economic-buyer theory assumes that consumers know
Q188: "Good" market segments should be homogeneous (similar)
Q196: AT&T reacted to the popularity of the
Q217: Ginny Paulson was just promoted to marketing
Q225: _ segmenting dimensions help decide whether a