The Disaggregating Step in Market Segmentation Involves

question 226

Multiple Choice

The disaggregating step in market segmentation involves

• A) brainstorming about very different solutions to various generic needs.
• B) looking for similarities in needs.
• C) selecting target markets.
• D) developing suitable marketing mixes.
• E) selecting a target marketing approach.

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Definitions:

Body Transcendence

A concept suggesting an individual's capacity to rise above bodily limitations and seek fulfillment in higher levels of psychological and spiritual well-being.

Loyalty

A strong feeling of support or allegiance.

Disengagement Theory

A theory of aging that suggests that it is natural and acceptable for older adults to withdraw from societal roles and responsibilities to focus on personal concerns.

John Bowlby

A British psychologist best known for his pioneering work in attachment theory.