Saying That a Good Market Segment Should Be "Heterogeneous Between

question 96

Multiple Choice

Saying that a good market segment should be "heterogeneous between" means:

• A) That the consumers in a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
• B) That the consumers in a market segment should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
• C) That the consumers in different segments should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
• D) That the consumers in different segments should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
• E) That the segmenting dimensions should be useful for identifying different customers and deciding on marketing mix variables.

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Definitions:

Intangible Products

Products that cannot be touched or physically measured, including services, digital goods, and intellectual properties.