A Combined Target Market Approach

question 218

Multiple Choice

A combined target market approach

• A) sacrifices possible economies of scale.
• B) requires more investment than a multiple target market approach.
• C) may not satisfy customers as well as the multiple target market approach.
• D) trades off sales volume to provide a small market superior value.
• E) aims at two or more segments with multiple marketing mixes.

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Definitions:

Oligopolies

Market structures characterized by a small number of firms controlling a large majority of the market share and having significant impact on prices and production.

Pure Monopolies

Market structures characterized by a single seller that faces no competition, typically due to high barriers to entry.

Socially Desirable

Refers to actions or policies that are considered beneficial to the wider community or society as a whole.