A Food Processor Considering Snack-Food Opportunities Identified Three Possible Market

question 31

Multiple Choice

A food processor considering snack-food opportunities identified three possible market segments and gave them "nicknames": the dieters, health faddists, and nutrition-conscious parents. It developed a marketing mix around a line of good tasting, nutritious children's snacks. The firm is apparently

• A) relying on cluster analysis techniques.
• B) using a multiple target market approach.
• C) using a single target market approach.
• D) using a combined target market approach.
• E) ignoring the criteria that good market segments should be operational.

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Definitions:

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Legal arrangements where one party holds property for the benefit of another, based on the trustor's instructions.

Consideration

Something of value, such as money or the performance of an action not otherwise required, that motivates the formation of a contract. Each party must give consideration for the contract to be binding.

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