A Producer of Electrical Components Combined Electrical Supply Wholesalers and Manufacturers

question 91

Multiple Choice

A producer of electrical components combined electrical supply wholesalers and manufacturers of electrical equipment into the same market segment-one of several segments it was targeting. Soon it lost the manufacturers' business to a competitor. It seems that the firm failed to consider the risk of

• A) too much aggregating.
• B) insulting the manufacturers by putting them in the same market segment with the wholesalers.
• C) picking market segments based on qualifying dimensions.
• D) selecting market segments that were not substantial.
• E) using too many segmenting dimensions.

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Definitions:

Townshend Duties

A series of British acts of Parliament passed during 1767 and 1768 imposing duties on colonial imports as a means of raising revenue.

Patriots

Individuals who fervently support their country and are prepared to defend it against enemies or detractors.

American Liberties

Refers to the rights and freedoms guaranteed to individuals in the United States by the Constitution and other laws, such as freedom of speech, religion, and the press.

Patriot Position

The stance taken by colonists in the Thirteen Colonies who supported independence from British rule during the American Revolutionary War.