A Large Firm with Ample Resources Wants to Minimize the Risk

question 54

Multiple Choice

A large firm with ample resources wants to minimize the risk of "inviting" competitors to "chip away" at its target market(s) . It has segmented its broad product-market and identified several homogeneous submarkets-each of which is large enough to offer attractive sales and profit potential. Which of the following approaches should the firm use?

• A) Multiple target market approach
• B) Mass marketing approach
• C) Combined target market approach
• D) Single target market approach
• E) None of these approaches is correct.

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Definitions:

Quantity Demanded

The total amount of a product that consumers are willing and able to purchase at a specific price in a given time period.

Electricity

A form of energy resulting from the existence of charged particles, commonly used for power and lighting.

Quantity Demanded

represents the total amount of a product or service consumers are willing and able to purchase at a given price level, within a specific time period.

Price Inelastic

Describes a situation where the demand for a good or service does not significantly change with a change in its price.