When Procter and Gamble Offers Both Pantene and Vidal Sassoon

question 107

Multiple Choice

When Procter and Gamble offers both Pantene and Vidal Sassoon shampoos to its customers, which target market approach is Procter and Gamble using?

• A) Multiple
• B) Single
• C) Combined
• D) Generic
• E) Clustering

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Definitions:

Materials

The physical components used in the production of goods and services.

Fixed Costs

Costs that do not vary with the level of production or sales, such as rent, salaries, and insurance premiums.

Variable Costs

Expenses that change in proportion to the activity of a business, such as raw material and labor costs.

Accounting Profit

The total revenue of a business minus the explicit costs and depreciation expenses, reflecting the net income on the financial statements.