When Procter and Gamble Offers Both Pantene and Vidal Sassoon

question 107

Multiple Choice

When Procter and Gamble offers both Pantene and Vidal Sassoon shampoos to its customers, which target market approach is Procter and Gamble using?

• A) Multiple
• B) Single
• C) Combined
• D) Generic
• E) Clustering

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Definitions:

Creativity

The ability to generate new and original ideas, solutions, or approaches to problems.

Founding Team

The group of individuals who start a company, providing the initial vision, strategy, and effort to launch the business.

Hands Off Approach

A management style or method where individuals are given the freedom to work and make decisions independently, without much direct supervision or intervention.

Responsibility

The obligation or duty to properly perform or manage a specific task, action, or role.