Using One or Two Demographic Dimensions to Describe Market Segments

question 123

True/False

Using one or two demographic dimensions to describe market segments usually does not provide enough detail for planning a marketing strategy.

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Definitions:

Humanism

A philosophical and ethical stance that emphasizes the value and agency of human beings, individually and collectively.

Psychoanalytic Theory

A theory developed by Freud that suggests human behavior is influenced by unconscious motives, desires, and conflicts.

Hypothesis

A proposed explanation for a phenomenon, which can be tested through experimentation or observation.

Social Phenomena

Events, behaviors, or situations that are influenced by or occur within human society.