Combiners (As Opposed to Segmenters)

question 105

Multiple Choice

Combiners (as opposed to segmenters) :

• A) try to satisfy target customers "very well" rather than "pretty well."
• B) try to develop a different marketing mix for each submarket.
• C) want to avoid "inviting" competition.
• D) are not target marketers-they aim at everybody.
• E) try to increase the size of their target markets by combining two or more market segments.

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Definitions:

Legend

A key or explanatory list of symbols and colors used in maps, charts, or diagrams to help users interpret the information presented.

Title

The name given to a book, composition, or other artistic work to reflect its subject matter, theme, or significance.

Chart Style

A set of visual design elements applied to a chart to enhance its aesthetic appeal and to make the data easier to understand for the viewer.

Animation

The process of designing, drawing, making layouts, and photographing successive frames of a series of images to create an illusion of movement.