A Combined Target Market Approach

question 218

Multiple Choice

A combined target market approach

• A) sacrifices possible economies of scale.
• B) requires more investment than a multiple target market approach.
• C) may not satisfy customers as well as the multiple target market approach.
• D) trades off sales volume to provide a small market superior value.
• E) aims at two or more segments with multiple marketing mixes.

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Definitions:

Interest Rate

Interest rate is the percentage charged by a lender to a borrower for the use of assets, adjusting for the cost of credit or the return on investment.

Lump Sum

A single payment made at a particular time, as opposed to several smaller installments.

Future Value

The value of an investment at a specified date in the future that accounts for a specified rate of interest or rate of return.

Interest Rate

The amount charged by a lender to a borrower for the use of assets expressed as a percentage of the principal.