Quality Ceramic, Inc

question 257

Multiple Choice

Quality Ceramic, Inc. (QCI) defined five submarkets within its broad product-market. To obtain some economies of scale, QCI decided NOT to offer each of the submarkets a different marketing mix. Instead, it selected two submarkets whose needs are fairly similar, and is counting on promotion and minor product differences to make its one basic marketing mix appeal to both submarkets. QCI is using the

• A) combined target market approach.
• B) single target market approach.
• C) multiple target market approach.
• D) mass marketing approach.
• E) None of these is a good choice for Quality Ceramic.

---

Definitions:

Japanese Yen

The official currency of Japan, symbolized as ¥ and known in currency markets as JPY.

Appreciates

Increases in value over time, often used in context with investments, currencies, and assets.

US Customers

Individuals or entities within the United States who purchase goods or services.

US Dollar Depreciates

US Dollar depreciates refers to the decline in the value of the US Dollar relative to other currencies, which can affect international trade and economic relationships.