Step 2 in the 7-Step Approach to Market Segmentation Asks

question 258

True/False

Step 2 in the 7-step approach to market segmentation asks you to identify all the potential customers' needs for the broad product-market you named in Step 1.

---

Definitions:

Empiricism

A philosophical stance positing that knowledge comes primarily from sensory experience.

Structuralism

An early school of psychology that aimed to understand the structure of the mind by analyzing the basic components of thoughts and sensations.

Empiricists

Philosophers who emphasize that knowledge comes primarily from sensory experience.

Proximal Stimuli

The patterns of stimuli from objects and events that actually reach your senses (eyes, ears, skin, etc.), influencing perception.