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In segmenting the cell phone user product-market, cell phone maker Super Cellular found one segment that valued sending text messages and another that wanted their phone to play MP3 music files. The firm developed a single handset for both market segments and used the same marketing mix in targeting both segments. For this product-market, Super Cellular operated as a ____.
International Partners
Entities or organizations from different countries that collaborate for business, research, or development purposes.
Dreamliner 787
An advanced long-haul, mid-size, widebody, twin-engine jet airliner developed by Boeing, notable for its fuel efficiency and use of composite materials.
Multidomestic OM Strategy
A strategy in operations management where a company customizes its products or services to meet the specific needs of each country or region it operates in.
Local Responsiveness
The ability of a company or organization to tailor its products, services, and operations to meet the specific needs of local markets.
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