In Segmenting the Cell Phone User Product-Market, Cell Phone Maker

question 237

Multiple Choice

In segmenting the cell phone user product-market, cell phone maker Super Cellular found one segment that valued sending text messages and another that wanted their phone to play MP3 music files. The firm developed a single handset for both market segments and used the same marketing mix in targeting both segments. For this product-market, Super Cellular operated as a ____.

• A) combiner
• B) value operator
• C) market leader
• D) segmenter
• E) multi-segmenter

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Definitions:

Surround Sound

A type of audio processing that makes the listener experience sound as if it were coming from all directions.

Multiple Speakers

A setup or scenario where sound output is delivered through more than one speaker, often for enhanced audio experiences.

Clock Speed

The speed at which a processor executes instructions, measured in cycles per second or hertz (Hz).

Optical Storage

A type of storage medium that uses lasers and lights to read and write data on discs like CDs, DVDs, and Blu-ray.