A Large Firm with Ample Resources Wants to Minimize the Risk

question 54

Multiple Choice

A large firm with ample resources wants to minimize the risk of "inviting" competitors to "chip away" at its target market(s) . It has segmented its broad product-market and identified several homogeneous submarkets-each of which is large enough to offer attractive sales and profit potential. Which of the following approaches should the firm use?

• A) Multiple target market approach
• B) Mass marketing approach
• C) Combined target market approach
• D) Single target market approach
• E) None of these approaches is correct.

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Definitions:

UCS

Unconditioned Stimulus refers to a stimulus that naturally brings about a particular response without a prior learning process.

Conditioned Emotional

An emotional response that has been learned through conditioning, where a neutral stimulus becomes associated with an emotional event.

Fear Response

A physiological reaction to perceived threats that prepares the body for fight or flight.

Conditioned Taste Aversions

An acquired response where an individual avoids a food or flavor that has previously been associated with illness or discomfort.