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A large firm with ample resources wants to minimize the risk of "inviting" competitors to "chip away" at its target market(s) . It has segmented its broad product-market and identified several homogeneous submarkets-each of which is large enough to offer attractive sales and profit potential. Which of the following approaches should the firm use?
Scaling
A dental procedure that involves the removal of plaque and tartar from the teeth to prevent gum disease.
Nipple
The small projection on a breast through which milk is delivered from the mammary glands to the surface, typically in mammals.
Sexuality
The collective characteristics that mark the differences between the male and female, the constitution and life of the individual as related to sex.
Daycare Centre
A facility that provides care and supervision for children during the daytime, allowing their parents or guardians to work or engage in other activities.
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