Which of the Following Statements About "Segmenting" and "Combining" Is

question 265

Multiple Choice

Which of the following statements about "segmenting" and "combining" is true?

• A) Combiners usually have more sales potential than segmenters.
• B) A combiner tries to meet the demand in several segments.
• C) Segmenters try to develop a marketing mix that will have general appeal for several market segments-to obtain economies of scale.
• D) A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
• E) Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.

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Definitions:

Acquisition Bid

A proposal by one company to purchase another company, often through an offer to buy shares at a specified price.

Equity Holders

Individuals or entities that own shares in a company, giving them rights to its profits and assets.

Tax-free Acquisition

A type of business acquisition where the seller does not have to pay taxes on the assets or stock sold during the transaction.

Wealth Creation

The process of generating long-term income and value through various investments, savings, and financial planning.