A Mission Statement Has the Following Purposes Except

question 259

Multiple Choice

A mission statement has the following purposes except:

• A) to keep managers working towards a common purpose.
• B) to communicate the firm's basic reason for being.
• C) to help firms decide what opportunities to pursue.
• D) to help firms decide what opportunities to avoid.
• E) to provide detailed goals and plans.

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Definitions:

Relationship Selling

A sales technique that prioritizes building a long-term relationship with customers rather than focusing solely on the immediate sale.

Adaptive Selling

involves sales strategies that are modified in real-time based on the behavior and feedback of the customer.

Sales Situation

The context or environment in which a sales transaction takes place, including factors like location, timing, and the buyer's and seller's circumstances.

Customer Knowledge

The information and insights a business has about its customers, including preferences, behaviors, and needs, which can inform marketing strategies.