Regarding Segmenting, as Opposed to Combining

question 243

Multiple Choice

Regarding segmenting, as opposed to combining:

• A) Segmenting is usually a riskier approach than combining.
• B) Segmenters try to satisfy consumers "very well" instead of "pretty well."
• C) Segmenting limits a firm to smaller sales potential and lower profits.
• D) A segmenter with limited resources may have to use the multiple target market approach instead of the single target market approach.
• E) All of these alternatives are true.

---

Definitions:

Global

Pertaining to or involving the entire world; embracing all aspects of international relations, culture, and economic development.

Local Control

Pertains to the degree of authority and decision-making power retained at a local or regional level, as opposed to being centralized.

Job Sharing

When two or more employees perform the duties of one full-time position, each sharing the work activities on a part-time basis.

Temporary Layoffs

A situation where employees are suspended or laid off from their jobs for a period of time but are expected to return to their positions in the foreseeable future.