The First Step in Market Segmentation Should Be

question 242

Multiple Choice

The first step in market segmentation should be:

• A) deciding what new product you could develop.
• B) evaluating what segment(s) you currently serve.
• C) finding a demographic group likely to use your products.
• D) listing features of your current products.
• E) defining some broad product-markets where you may be able to operate profitably.

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Definitions:

Sensory Register

The part of the memory system that processes sensory information from the environment, holding it for a very short period.

Saccadic Eye Movements

Rapid, ballistic movements of the eyes that abruptly change the point of fixation from one location to another.

Visual Sensations

Experiences derived from the stimulation of the eye's photoreceptors by light, leading to the perception of sight.

Eidetic Imagery

The rare ability to recall images, sounds, or objects in memory with extreme precision and vividness, often referred to as photographic memory.