Segmenters, in Contrast to Combiners

question 147

Multiple Choice

Segmenters, in contrast to combiners:

• A) try to aim at homogeneous submarkets of larger product-markets.
• B) see one aggregate demand curve for a generic market.
• C) are accepting the likelihood of lower sales.
• D) assume that everyone in a broad product-market has the same needs.
• E) develop general-purpose marketing mixes that appeal to several submarkets.

---

Definitions:

Retrieval Conditions

Retrieval conditions refer to the various factors or contexts that can affect the ability to recall memories, including the environment, emotional state, and cues present during the memory recall.

Morse Code

A method used in telecommunication to encode text characters as standardized sequences of two different signal durations, called dots and dashes.

Encoding Specificity

Encoding specificity refers to the principle that cues and contexts specific to a particular memory will be most effective in helping us recall it.

Memorability

The quality of being easily remembered or recalled.