When Deciding How Far to Carry the Segmenting Process

question 89

Multiple Choice

When deciding how far to carry the segmenting process,

• A) profit should be the balancing point-determining how unique a marketing mix the firm can offer to some target market.
• B) it is easier to develop effective marketing mixes for larger, more heterogeneous segments.
• C) cost considerations encourage less aggregating.
• D) the threat of potential competitors suggests more aggregating.
• E) All of these alternatives are true.

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Definitions:

Hydromechanically Managed

describes systems or mechanisms that are controlled or regulated through a combination of hydraulic and mechanical means, often for precision and efficiency.

Electronically Managed

Pertains to systems or components controlled or regulated by electronic devices and software, often optimizing performance and efficiency.

Shorepower

Term used to describe the means used to connect a truck/trailer combination to AC mains electrical power to supply hotel load electricity. A shorepower or hotel load grid exists on many U.S. and Canadian interstate routes. It is referred to 110, 230, and 460 V-AC mains feeds.

Hotel Loads

The electrical loads in a vehicle (often in trucking or mobile homes) not related to propulsion, such as lighting, climate control, and appliances.