Tom and Sally Jones Are Preparing to Purchase a New

question 192

Multiple Choice

Tom and Sally Jones are preparing to purchase a new car. He currently has a Toyota Camry and she has a Honda Accord. They now have two children under age 5, so they plan to trade in Sally's car to purchase a minivan. Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable. In this purchase situation, Tom and Sally's family life cycle stage is a _____________ segmenting dimension, and the benefit Sally seeks (reliability) is a _____________ segmenting dimension.

• A) geographic; demographic
• B) demographic; behavioral
• C) geographic; behavioral
• D) demographic; geographic
• E) behavioral; demographic

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Definitions:

Adaptation

The process by which individuals adjust to changes in their environment or circumstances, often to maintain or improve functionality.

Fitness Index

A measure evaluating the physical fitness of an individual, often based on various health and physical performance metrics.

Socialization

Learning from parents and others what is desirable and undesirable conduct in a particular culture.

Desirable Behavior

Actions or conduct that are considered appropriate, beneficial, or valued within a specific context or by society at large.