The Move of the "Baby Boomers" into the 45-64 Age

question 220

Multiple Choice

The move of the "Baby Boomers" into the 45-64 age group:

• A) increased the average age of the population.
• B) created new opportunities in financial services.
• C) contributed to increased interest in health and fitness products.
• D) All of these are correct.

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Definitions:

Trial Stage

A phase in product adoption or marketing where consumers are given the opportunity to try a product or service before making a purchase decision.

Hierarchy of Effects

A model in marketing that describes the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally the actual purchase.

Adoption

The process of starting to use something new or integrating a new idea, habit, or technology into use.

Sampling

The process of selecting a subset of individuals or items from a larger population for the purpose of making statistical analysis.