In the Seven-Step Approach to Market Segmentation

question 241

Multiple Choice

In the seven-step approach to market segmentation

• A) apartment buildings in cities with large student populations are the focus of the example.
• B) homogeneous submarkets are immediately identified in Step 1.
• C) the submarkets are nicknamed based on their qualifying needs.
• D) profit is considered in all seven steps.
• E) None of these is true.

---

Definitions:

Educational Expenses

Costs associated with attending an educational institution, including tuition, fees, books, and living expenses.

Separate Schools

Educational institutions segregated by certain criteria, such as gender, religion, or ethnicity, often leading to debates about equality and accessibility in education.

Student Nonviolent Coordinating Committee

A civil rights organization founded in 1960 that played a major role in the civil rights movement, advocating for justice and equality through nonviolent protest.

Freedom Summer

A volunteer campaign in the United States during the summer of 1964 aiming to register as many African-American voters as possible in Mississippi, known for its resistance to civil rights.