In the Seven-Step Approach to Market Segmentation

question 241

Multiple Choice

In the seven-step approach to market segmentation

• A) apartment buildings in cities with large student populations are the focus of the example.
• B) homogeneous submarkets are immediately identified in Step 1.
• C) the submarkets are nicknamed based on their qualifying needs.
• D) profit is considered in all seven steps.
• E) None of these is true.

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Definitions:

Business Communications

Business communications encompass the sharing of information between people within an organization and with external parties to achieve business objectives.

Business And Administrative Communication

The process of sharing information within and outside an organization to achieve business goals and facilitate operations.

Transmittal

The process of sending or passing something, such as documents or information, from one person or place to another.

Organizational Director

A high-ranking individual within an organization responsible for overseeing operations, setting strategic direction, and making major decisions.