In the Example for the Seven-Step Approach to Market Segmentation

question 78

Multiple Choice

In the example for the seven-step approach to market segmentation (used in the text) , which of the following is a qualifying need?

• A) a good bed
• B) heating and cooling
• C) a clean bathroom
• D) security
• E) All of these.

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Definitions:

Ulrich Beck

A German sociologist known for his work on risk society, individualization, and reflexive modernization.

Transnational Processes

Activities or phenomena that cross national boundaries and involve interactions between people, businesses, and governments across different countries.

Global Stratification

The hierarchical arrangement of individuals and countries around the world, leading to patterns of inequality in wealth, resources, and power.

Zygmunt Bauman

A Polish sociologist and philosopher known for his analysis of the links between modernity, globalization, the individual, and society.