Motivation Theory

question 176

Multiple Choice

Motivation theory

• A) suggests that most products must fill more than one need at a time.
• B) suggests that we are obsessed with lower-level needs.
• C) explains why marketing efforts targeted at affluent consumers should always focus on lower-level needs.
• D) suggests that individuals choose a specific response depending on cues.
• E) emphasizes that, for greatest satisfaction, higher level needs should not be our focus.

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Definitions:

Maturity

The date when the principal or nominal amount of a financial instrument, such as a bond or loan, becomes due and payable.

Par Value

The nominal or face value of a bond, stock, or coupon as stated by the issuer, typically not related to its market value.

Yield

The income return on an investment, such as the interest or dividends received, expressed as an annual percentage rate based on the investment's cost or current market value.

Zero-Coupon Bond

A bond that does not pay periodic interest and is sold at a significant discount to its face value, which is paid at the bond's maturity.