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Ford Motor Co. asks members of its target market to rate its cars and those of General Motors and Chrysler on a 7-point scale in terms of two dimensions (comfortable seats and engine power) so that it can establish a quadrant-grid map of these ratings. What type of analysis is Ford conducting?
Legislative Environment
The legal and regulatory framework within which an organization operates, influenced by laws and policy-making bodies.
External Political Advocacy
Activities conducted outside of an organization to influence political decisions or policies in favor of a particular cause or interest.
Statutory Law
Statutory law consists of laws and statutes that have been enacted by legislative bodies, such as Congress or state legislatures, formally codifying regulations and legal standards.
Public Health
The science and practice of protecting and improving the health of communities through education, policy making, and research for disease and injury prevention.
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