The Number and Types of Competitors a Marketing Manager Must

question 12

Multiple Choice

The number and types of competitors a marketing manager must face-and how they might behave-is called the ______________ environment.

• A) cultural
• B) competitive
• C) economic
• D) political
• E) social

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Definitions:

Neuron

A specialized cell transmitting nerve impulses; a nerve cell.

Action Potential

A brief electrical charge that travels down a neuron, initiating neurotransmission and facilitating neural communication.

All Or None

A principle that states a neuron either fires with full strength or not at all, depending on whether the stimulus reaches a certain threshold.

Principle

A basic principle or assertion that acts as the cornerstone for a belief system or behavioral guide or supports a sequence of logical thinking.