Ideally, Segmenters Should Start with the Idea That Each Person

question 98

True/False

Ideally, segmenters should start with the idea that each person is "one of a kind" and can be described by a special set of dimensions that may be used to aggregate similar customers together.

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Definitions:

Phallic Stage

A phase in Freudian psychosexual development during which a child's focus of pleasure is on the genital area.

Binge Eating

Consuming large amounts of food in a short time period, often accompanied by feelings of loss of control.

Oral Stage

Freud's first psychosexual development stage, where an infant's pleasure centers are located in the mouth.

Chain-Smokes

The habit of smoking cigarettes successively, lighting each one from the stub of the last.