Although the Marketing Manager Cannot Control the Competitive Environment, He

question 326

True/False

Although the marketing manager cannot control the competitive environment, he can choose strategies that will avoid head-on situations.

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Definitions:

Marketing Factors

Variables that influence consumers' purchasing decisions and affect marketing strategies of companies.

Marketing

The business process of identifying, anticipating, and satisfying customers' needs through the creation and exchange of value.

Gray Market

Pertains to the trade of goods through distribution channels that are legal but unintended by the original manufacturer.

Inflation Rate

The rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.