Examlex
In the example for the 7-step approach (used in the text), it's important to consider what people in each segment do NOT want as well as what they do want.
Market Average
A statistical measure that represents the overall market or a specific segment of it, commonly used to track market performance.
Return
The profit or deficit experienced on an investment during a given period, represented as a percentage of the original investment's value.
Security Market Line
A line that represents the relationship between the risk of an investment and its expected return, used in the capital asset pricing model.
Market Risk Premium
The additional return expected by investors for taking on the higher risk of investing in the stock market over a risk-free rate.
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