When Segmenting Broad Product-Markets, Cost Considerations Tend

question 223

Multiple Choice

When segmenting broad product-markets, cost considerations tend

• A) to encourage managers to disregard the criterion that a product-market segment should be substantial.
• B) to lead to more aggregating.
• C) to be unimportant as long as the segmenting dimensions are operational.
• D) to lead to a large number of small, but very homogeneous, product-market segments.
• E) All of these are true.

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Definitions:

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Practices and rituals performed in respect and devotion to a faith or belief system, varying widely among different religions and within communities.

Headscarf

A piece of fabric worn on the head for a variety of reasons including religious observance, cultural tradition, or fashion.

Political Rally

A large public gathering of people organized to support or oppose political candidates, parties, or policies, often featuring speeches and demonstrations.

Undue Hardship

Circumstances involving cost, or health or safety issues that would make it impossible or very difficult for an employer or service provider to meet the duty to accommodate.