The Process of Naming Broad Product-Markets and Then Segmenting Them

question 151

Multiple Choice

The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:

• A) Market penetration.
• B) Market segmentation.
• C) Market development.
• D) Market research.
• E) Market pioneering.

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Definitions:

Non-controlling Interest

A stake in a company that is less than 50%, implying that the holder does not have control over the company's operations.

Equity

The value of an ownership interest in a company, calculated as company assets minus its liabilities and representing the net assets owned by shareholders.

Acquisition Date

The exact date on which control of a business is obtained by the acquirer, upon which the acquirer applies acquisition accounting.

Non-controlling Interest

The portion of equity interest in a subsidiary not attributable to the parent company.