"Too Much" Aggregating in Market Segmenting

question 181

Multiple Choice

"Too much" aggregating in market segmenting

• A) ignores the criterion that product-market segments should be substantial.
• B) leaves the firm vulnerable to competitors.
• C) is usually not a very serious error because it results in economies of scale.
• D) usually makes segments more homogeneous.
• E) None of these is true.

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Definitions:

Statistic

A numerical value calculated from a sample, used to estimate characteristics of the population from which the sample is drawn.

Sample

A subset of individuals or objects taken from a larger population, used in statistical analysis to estimate characteristics of the whole population.

Population

In statistics, a population refers to the complete set of items or individuals that share one or more characteristics from which data can be gathered and analyzed.

Statistics Practitioner

An individual who applies their knowledge of statistics to analyze data and help in decision-making processes in various fields such as medicine, business, environmental science, and more.