The Segmenting Step of the Segmentation Process

question 149

Multiple Choice

The segmenting step of the segmentation process

• A) brainstorms possible marketing mixes.
• B) fits potential customers neatly into market segments.
• C) disaggregates all possible needs.
• D) involves selecting a target marketing approach.
• E) looks for similarities in needs.

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Definitions:

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Durkheimian Model

A sociological approach based on the works of Émile Durkheim that focuses on social solidarity and the function of societal institutions in maintaining social order.

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Suicide Attempters

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