Which of the Following Is NOT Likely to Be a Part

question 114

Multiple Choice

Which of the following is NOT likely to be a part of the segmenting step in market segmentation?

• A) Looking for similarities rather than basic differences in needs.
• B) Naming a broad product-market of interest to the firm.
• C) Clustering people with similar needs into a "market segment."
• D) Determining an appropriate number of segments.
• E) Aggregating individual customers into market segments.

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Definitions:

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