Which of the Following Is NOT Likely to Be a Part

question 114

Multiple Choice

Which of the following is NOT likely to be a part of the segmenting step in market segmentation?

• A) Looking for similarities rather than basic differences in needs.
• B) Naming a broad product-market of interest to the firm.
• C) Clustering people with similar needs into a "market segment."
• D) Determining an appropriate number of segments.
• E) Aggregating individual customers into market segments.

---

Definitions:

Composite Faces

Images created by combining the facial features of multiple individuals to form a representative or average appearance.

Morph Images

Involves the process of seamlessly transforming one image into another through computer graphics, often used in movies, animations, and editing.

Attractive

Having qualities or features that evoke interest, desire, or pleasure in observers.

Inverted Triangle

A writing structure often used in journalism that starts with the most important information and follows with details in decreasing order of importance.