Market Segmentation

question 234

Multiple Choice

Market segmentation:

• A) means the same thing as marketing strategy planning.
• B) assumes that most submarkets can be satisfied by the same marketing mix.
• C) is the same thing as positioning.
• D) tries to identify homogeneous submarkets within a product-market.
• E) None of these choices regarding market segmentation is true.

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Definitions:

Sum-Of-The-Years'-Digits Method

An accelerated depreciation method that computes annual depreciation by multiplying the depreciable cost of an asset by a series of fractions based on the sum of the asset's useful life digits.

Accumulated Depreciation

The total amount of depreciation expense that has been recorded for an asset since it was acquired, representing the reduction in value over time.

Double-Declining-Balance Method

A form of accelerated depreciation where an asset's value is reduced at double the rate of its straight-line depreciation.

Units Produced

A measure of the total quantity of product that a manufacturing or production facility has completed over a given period of time.