Benefits of Focusing on a Specific Target Market (With the Aid

question 233

Multiple Choice

Benefits of focusing on a specific target market (with the aid of marketing segmentation) include all the following except:

• A) Marketers can fine tune their marketing mixes, thus providing superior value to customers.
• B) Marketers can build a competitive advantage by effectively meeting customers' needs.
• C) Customers will view the firm's offerings as uniquely suited to their preferences and needs.
• D) Managers can identify the best technology for improving production methods.
• E) Managers will gain a clear, shared vision for how to proceed with marketing mix decisions.

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Definitions:

NPV

Net Present Value, a financial metric used to evaluate the profitability of an investment by calculating the present value of expected future cash flows.

Yen Investments

Investments denominated in Japanese yen, can involve securities, bonds, or other financial instruments within the Japanese market.

Home Currency Approach

A method used in international finance to evaluate investments by converting all values to one's own currency.

NPV

Net Present Value, a method used in capital budgeting to evaluate the profitability of an investment or project by calculating the difference between the present value of cash inflows and outflows.