Benefits of Focusing on a Specific Target Market (With the Aid

question 233

Multiple Choice

Benefits of focusing on a specific target market (with the aid of marketing segmentation) include all the following except:

• A) Marketers can fine tune their marketing mixes, thus providing superior value to customers.
• B) Marketers can build a competitive advantage by effectively meeting customers' needs.
• C) Customers will view the firm's offerings as uniquely suited to their preferences and needs.
• D) Managers can identify the best technology for improving production methods.
• E) Managers will gain a clear, shared vision for how to proceed with marketing mix decisions.

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Definitions:

Doubling

In psychology or neuroscience, does not denote a specific universally recognized term but could imply processes where entities increase in number, frequency, or intensity.

Depersonalization

A condition where one feels detached from one's thoughts, feelings, and body, often described as feeling like an outside observer of oneself.

Sympathetic Nervous System

Part of the autonomic nervous system responsible for the body's 'fight or flight' response to stressful situations.

Parasympathetic Nervous System

A branch of the autonomic nervous system responsible for conserving energy by slowing down the heart rate and increasing intestinal and gland activity.