The First Step in Market Segmentation Should Be

question 242

Multiple Choice

The first step in market segmentation should be:

• A) deciding what new product you could develop.
• B) evaluating what segment(s) you currently serve.
• C) finding a demographic group likely to use your products.
• D) listing features of your current products.
• E) defining some broad product-markets where you may be able to operate profitably.

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Definitions:

Cash Receipts

The collection of money, including coins, currency, checks, and electronic funds transfers, by a business from its customers.

Operating Activities

Activities related to the day-to-day functioning of a business that affect the operating income, including sales, supply purchases, and operational expenses.

Common Shares

Ownership in a corporation represented by equity shares, which grant holders the right to vote and a portion of the company's earnings.

Investing Activities

Financial transactions involving the purchase and sale of long-term assets and other investments not included in cash equivalents.