Combiners

question 283

Multiple Choice

Combiners

• A) look at various submarkets for differences rather than similarities.
• B) try to increase the size of their target markets by merging two or more segments.
• C) aim at one or more market segments and offer each different marketing mixes.
• D) have decided to sacrifice profits for sales volume.
• E) aim at one submarket with a specialized marketing mix.

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Definitions:

Organizations

Groups of people with a particular purpose, such as businesses, charities, or clubs, structured and managed to meet their objectives.

E-Mail

A method of exchanging digital messages across the internet or other computer networks, used for both personal and professional communication.

Informal Messages

Communications that occur in a casual or non-official capacity, often using colloquial language.

Inquiries

Questions or investigations aimed at gathering more information on a particular topic.