Combiners (As Opposed to Segmenters)

question 105

Multiple Choice

Combiners (as opposed to segmenters) :

• A) try to satisfy target customers "very well" rather than "pretty well."
• B) try to develop a different marketing mix for each submarket.
• C) want to avoid "inviting" competition.
• D) are not target marketers-they aim at everybody.
• E) try to increase the size of their target markets by combining two or more market segments.

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Definitions:

Spending Multiplier

The ratio of a change in aggregate income to the initial change in spending that brought it about, illustrating the larger impact on income.

Government Purchases

Expenditures made by the public sector on goods and services, including infrastructure and public safety.

Net Taxes

The total amount of taxes collected by the government minus any transfer payments and subsidies.

GDP

Gross Domestic Product, a measure of the economic performance of a country, evaluating the total value of all goods and services produced over a specific time period.