Consumers Go Through Six Steps When Deciding to Accept or Reject

question 51

Multiple Choice

Consumers go through six steps when deciding to accept or reject a new idea. In this adoption process:

• A) the confirmation step follows the decision step.
• B) the evaluation step follows the trial step.
• C) the awareness step follows the interest step.
• D) the trial step follows the awareness step.
• E) None of these is correct for the steps in the adoption process.

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Definitions:

Thumb

The short, thick first digit of the human hand, set lower and apart from the other four and capable of being moved opposite to them.

Toilet Training

The process of teaching a young child to control bowel and bladder movements and use the bathroom for elimination.

Psychosexual Stage

In Freudian theory, one of the developmental stages in childhood during which personality and sexual behavior are shaped.

Anal Stage

In Freudian psychoanalysis, the second stage of psychosexual development, occurring from about age 2 to 3, where the focus of pleasure is the anus.