Consumers Go Through Six Steps When Deciding to Accept or Reject

question 51

Multiple Choice

Consumers go through six steps when deciding to accept or reject a new idea. In this adoption process:

• A) the confirmation step follows the decision step.
• B) the evaluation step follows the trial step.
• C) the awareness step follows the interest step.
• D) the trial step follows the awareness step.
• E) None of these is correct for the steps in the adoption process.

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Definitions:

Cost of Land

The purchase price and all associated costs, such as legal fees and surveying, of acquiring land for business use.

Asset's Cost

The total amount of money or the value exchanged to acquire, maintain, improve, or replace an asset.

Intended Use

The purpose for which a product or service is specifically designed or for which it is intended to be used.

Average Total Assets

Average total assets are calculated by taking the sum of total assets at the beginning and end of an accounting period, then dividing by two, used for analyzing a company's asset efficiency.