Segmenters, in Contrast to Combiners

question 147

Multiple Choice

Segmenters, in contrast to combiners:

• A) try to aim at homogeneous submarkets of larger product-markets.
• B) see one aggregate demand curve for a generic market.
• C) are accepting the likelihood of lower sales.
• D) assume that everyone in a broad product-market has the same needs.
• E) develop general-purpose marketing mixes that appeal to several submarkets.

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Definitions:

Merchandising

The activities involved in acquiring particular goods and services and making them available at the places, times, prices, and quantities that enable a retailer to achieve its goals.

Bartering

An exchange of goods or services between parties without the use of money.

Marketing Plan

A comprehensive document or blueprint that outlines a business's advertising and marketing efforts for a specific period.

Stakeholders

Individuals, groups, or organizations that have an interest or stake in the outcome of a project, initiative, or company's operations, including employees, customers, investors, and suppliers.