Segmenting International Markets Can Be More Difficult Because

question 16

Multiple Choice

Segmenting international markets can be more difficult because:

• A) the concepts and approaches for segmenting domestic markets simply do not apply.
• B) there are more dimensions and many unfamiliar variables.
• C) there are fewer useful dimensions.
• D) a manager must rely entirely on his or her own judgments about people in other countries.
• E) the quantity and quality of available market data are usually greater.

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Definitions:

Accounts Receivables

Dues owed by customers to a firm for the provision of goods or services that have been delivered but remain unpaid.

Accounts Receivable

Represents money owed by customers to a company in exchange for goods or services that have been delivered but not yet paid for.

Accounts Payable

Money owed by a business to its suppliers shown as a liability on the company's balance sheet.

Prepaid Expense

Payments made in advance for goods or services to be received in the future, recorded as an asset on the balance sheet until the expense is incurred.