A First Step in Evaluating Marketing Opportunities Is To

question 191

Multiple Choice

A first step in evaluating marketing opportunities is to:

• A) decide which markets the firm wishes to enter.
• B) consider the objectives and resources of the firm.
• C) hire a "futurist" as a marketing consultant.
• D) estimate market and sales potentials.
• E) find out if potential competitors are larger.

Discern the application of ethical theories in leadership and organizational settings.

Recognize the impact of group norms and societal values on moral decision-making.

Analyze criticism and limitations of existing moral development models.

Examine the relationship between ethical leadership and organizational/community wellbeing.

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Definitions:

Operating Leverage

The degree to which a firm or project relies on fixed costs.

Capital Intensive

Describes industries or businesses that require large amounts of money and equipment to produce goods or services.

Variable Costs

Expenses that fluctuate in direct proportion to changes in productive output or other measures of volume.

Operating Leverage

Operating leverage refers to the extent to which a company can increase its operating income by increasing revenue, highlighting the proportion of fixed costs in a company's cost structure.