Segmenting Dimensions

question 273

Multiple Choice

Segmenting dimensions

• A) are useful for segmenting consumer markets, but not business markets.
• B) help guide marketing mix planning.
• C) are always demographic or geographic.
• D) fall into two general categories: qualifying and purchasing.
• E) may be called qualifying or non-qualifying.

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Definitions:

Sensory Division

Part of the nervous system responsible for receiving and processing sensory information from the environment.

Peripheral Nervous System

The Peripheral Nervous System consists of the nerves and ganglia outside of the brain and spinal cord, involved in transmitting information to and from the central nervous system.

Central Nervous System

The Central Nervous System consists of the brain and spinal cord, serving as the primary processing center for the entire nervous system.

Dendrites

Branch-like extensions of a neuron that receive signals from other nerve cells and are key players in neural communication.