Segmenting Dimensions

question 273

Multiple Choice

Segmenting dimensions

• A) are useful for segmenting consumer markets, but not business markets.
• B) help guide marketing mix planning.
• C) are always demographic or geographic.
• D) fall into two general categories: qualifying and purchasing.
• E) may be called qualifying or non-qualifying.

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Definitions:

Corrective Action

A process aimed at identifying and resolving issues or deficiencies to prevent their recurrence.

Company Policies

Official guidelines or rules established by a business to dictate behaviors or procedures within the company, often related to employee conduct, safety, and operations.

Centralization

A system or process where decision-making authority is concentrated in a central body or fewer points within an organization or government.

Unethical Decisions

Actions or choices that do not align with moral or ethical standards.