Marketing Managers Want Market Segments to Have Each of the Following

question 274

Multiple Choice

Marketing managers want market segments to have each of the following characteristics EXCEPT:

• A) As similar as possible within segments.
• B) As different as possible between segments.
• C) As numerous as possible.
• D) Useful for identifying marketing mix variables.
• E) Large enough to be profitable.

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Definitions:

"Because I Say So"

A style of authoritarian parenting where demands are made without explanation or justification to the child.

Uninvolved

A parenting style characterized by a lack of responsiveness to a child's needs, emotional detachment, and minimal communication.

Own Needs

The personal requirements or desires individuals prioritize and seek to fulfill to maintain their well-being and happiness.

Collectivist

Pertaining to cultures or societies that prioritize the group over the individual, emphasizing community and collaboration.