Which of the Following Possible Segmenting Dimensions Is a "Demographic

question 13

Multiple Choice

Which of the following possible segmenting dimensions is a "demographic" dimension?

• A) Benefits sought
• B) Social class
• C) Purchase relationship
• D) Brand familiarity
• E) Rate of use

---

Definitions:

Price Elasticity Of Demand

A measure in economics indicating how the quantity demanded of a good changes in response to a change in its price.

Marginal Cost

The increase in total cost that arises from an increase in the production of one additional unit of a good or service.

Profit-Maximizing Seller

A seller who adjusts prices and production levels to achieve the highest possible profit from their goods or services.

Short-Run Marginal Costs

The increase in total cost that arises from producing one additional unit of output when some inputs are considered fixed in the short term.