Segmenting in International Markets Can Be More Challenging Than Segmenting

question 85

Multiple Choice

Segmenting in international markets can be more challenging than segmenting in domestic markets because:

• A) There is less diversity in the key segmenting dimensions.
• B) There is often more data available about key segmenting dimensions.
• C) Critical data is often less available and less dependable.
• D) None of these is a good choice.

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Definitions:

Directors

Individuals elected by shareholders to oversee the management of a corporation and make major decisions.

Election

The formal process of selecting a candidate for office or deciding on a policy issue, typically through the casting of ballots.

Duty of Obedience

The obligation of board members and officers of an organization to follow the organization’s governing statutes and goals, acting within the scope of their authority.

Officers

Individuals appointed or elected to manage and direct the affairs of an organization, typically within corporations, armed forces, or governmental bodies.