The First Step in Segmenting International Markets Is To

question 40

Multiple Choice

The first step in segmenting international markets is to:

• A) develop a marketing mix.
• B) treat all the countries in the "foreign market" as one segment.
• C) segment by country or region-looking at demographic, cultural, and other characteristics.
• D) list the suppliers who serve the market.
• E) consider the number, size, kind, and location of business and organizational customers.

---

Definitions:

Impression Management

The process by which individuals attempt to control the impressions others have of them, often through manipulation of information in social interactions.

Erving Goffman

A sociologist known for his work on symbolic interactionism and the concept of the presentation of self in everyday life.

Con Game

A fraudulent scheme perpetrated by one or more individuals to deceive and defraud others, typically for financial gain.

Body Image

A person's perception and attitude towards their physical appearance.